Attracting new visitors to your website is undoubtedly beneficial. The more, the better, right? However, it’s even more important to build trust with these visitors and turn them into customers. If your visitors come to your website and leave after a few seconds, there is a good chance they’ve gone to a competitor’s site. That’s why it’s imperative your website gives them what they need so that they stick around and eventually become customers.
SEO Birmingham agencies can enhance your website with a visually appealing and easy-to-navigate design. A user-friendly website not only assists visitors but also makes it easier for search engines to crawl and index it effectively.
Generally, people have a high level of trust in their search engine results and are more inclined to click on a website that appears on the first page of search results. Combine this visibility with high-quality content, and you’ll likely see an increase in traffic and customer conversions.
The Power of Effective Keyword Research
And what are those keywords, how do you find them, and how should you use them? Sure, you probably know that keywords are the words and terms you think customers looking for a business like yours type into the search engines. However, while that’s correct, the more common terms are highly competitive and, therefore, more difficult to rank for. It’s not just about spamming the keyword throughout your content either, as the search engines penalise sites that overly spam with the objective of ranking.
Instead, an SEO agency Birmingham such as Pure Marketing, will draw up a strategy offering the best keywords to target and how to use them in your content. They’ll use the most effective keyword research tools and expert techniques to unearth low-competition terms that will allow your content to rank well, reach its intended audience, and potentially capture traffic away from your competitors.
Enhancing Authority and Trust Through Link Building
Another area of SEO that businesses often get wrong is link building. Links to your website and its content tell Google that it’s popular, but again, not any old link will do. Google knows when a website is trying to feign popularity by acquiring thousands of links from low-quality sources. An SEO company Birmingham will know how to acquire quality backlinks from authoritative and reputable industry-related websites. They’ll use ethical strategies to obtain these links, whether that’s through guest blogging, leveraging your social media platforms, or creating shareable infographics.
A good backlinking service will also clean up your website’s backlink profile, telling search engines that your links are natural, industry-related, and from high-quality websites.
Dominating Local Search Results with Competitive Local SEO
We’re sure you understand local SEO, but if not, it’s search engine optimisation for businesses hoping to grow locally. Using plumbing as an example again, people look for plumbers based in their area and not just in general. They’d type ‘plumber in Birmingham’ or something along those lines.
An SEO agency will help your business reach the people in your area who may need it. Of course, you’re likely to have plenty of competition locally. But the agency will give you a much better chance of competing with them, and potentially beating them in the long run. Local SEO is not only about local keywords either, as an agency will optimise your Google My Business profile, acquire local citations, and source good reviews.
