When you hear the name Rami Baitiéh, you are hearing about one of the most inspiring leaders in today’s retail world. Rami Baitiéh is the Chief Executive Officer of Morrisons, one of the biggest supermarket chains in the United Kingdom. With a career built on hard work, global experience, and a true love for listening to customers, Rami is already making a huge difference. His journey from Carrefour to Morrisons is a story of vision, leadership, and a fresh way of thinking about business.
Rami Baitiéh’s Early Life
Rami Baitiéh was born in 1971. He comes from a French-Lebanese background, something that has given him a deep understanding of different cultures. Growing up, he always had a passion for business, leadership, and building strong connections with people. His early life experiences shaped the way he sees the world today. They also gave him the skills and mindset to lead large teams and companies in many different parts of the world.
From a young age, Rami showed that he was ready to take on challenges and learn from everything around him. His ability to connect with people from different places would later become one of his greatest strengths in his leadership journey.
Educational Journey And Professional Training
Rami Baitiéh believes that education is the key to success, and he worked hard to build a strong academic background. He holds two Master of Business Administration (MBA) degrees. One is from the Université du Québec à Montréal, and the other is from the Warsaw School of Economics. These degrees gave him the business knowledge he needed to work in the fast-changing world of retail.
Later, he studied at Harvard Business School, focusing on digital strategy. This training helped him stay ahead in the digital age. He also took part in management programs at IMD in Switzerland. Rami’s love for learning shows in everything he does, and he continues to inspire others to never stop growing.
Starting Out At Carrefour
Rami Baitiéh’s career began in 1995 when he joined Carrefour, one of the largest retail companies in the world. At first, he worked in areas like purchasing, supply chain management, merchandising, and information technology. These early experiences helped him understand how stores work from the inside out.
Working at Carrefour gave Rami a chance to move across different parts of the business and different countries. Every new role helped him learn more and sharpen his leadership skills. From managing store operations to improving how products are delivered, he made sure that everything always kept the customer in mind.
Major Success Stories Across The World
One of the reasons Rami Baitiéh is so respected is because of his success stories around the world. In 2015, he became the CEO of Carrefour Taiwan. Under his leadership, the company’s profits doubled in just three years. He launched new digital stores and improved the online shopping experience for customers. His fresh ideas changed the way Carrefour operated in Taiwan.
Later, Rami moved to Argentina and became the Executive Director of Carrefour Argentina. Despite the country’s tough economy, he helped the company return to profit after years of loss. Then in 2019, he became the CEO of Carrefour Spain, where he led the business to grow stronger by focusing on online and in-store shopping together.
Leadership At Carrefour France
In 2020, Rami Baitiéh became the CEO of Carrefour France, one of the company’s biggest markets. This role was a major milestone in his career. From the beginning, he focused on a simple idea: always listen to the customer. He brought a new approach called the Inverted Pyramid, where customers and employees are placed above management.
Rami used tools like Goodays, a platform that collects customer feedback every day. This helped him and his team fix problems quickly and understand customer needs better. He also set up coffee chats and direct communication lines between store managers and customers. His goal was to make sure every customer felt heard and respected.
Signature Strategy Of The 555 Methodology
One of Rami’s proudest ideas is the 555 Methodology. He created it almost ten years ago to make customer service easier and better. It is based on 15 promises, divided into three simple themes: Trust, Service, and Experience. The idea is to keep things simple for store workers so they can focus on making customers happy.
An important part of this method is encouraging employees to always greet customers with a smile and say yes to their needs whenever possible. Thanks to this culture of kindness and action, Carrefour France gained 300,000 new customers in a single year. It proved that listening to customers and giving them a great experience really works.
Transition To Morrisons
In November 2023, Rami Baitiéh took a big step and became the CEO of Morrisons. The company was facing strong competition from discount retailers like Aldi and Lidl. It needed fresh ideas and strong leadership to stay ahead. Rami’s background in leading big changes at Carrefour made him the perfect person for the job.
Rami came into Morrisons with a plan to bring the customer closer to the heart of every decision. He also wants to make shopping easier through better digital services like online orders and click-and-collect options. His focus is not just on sales but on building deep trust with Morrisons’ customers and employees.
Rami Baitiéh’s Vision For Morrisons Future
Rami Baitiéh believes that the future of Morrisons lies in listening carefully to customers and acting fast on what they say. He has started holding daily meetings to review customer feedback and improve things quickly. He also wants to grow Morrisons’ convenience store network, which became bigger after the company bought McColl’s stores.
Another big part of Rami’s vision is making Morrisons a leader in sustainability. He understands that today’s shoppers care about where their food comes from and how it is made. He plans to improve supply chains to make Morrisons greener and more responsible. With his deep understanding of what modern customers expect, Rami is ready to lead Morrisons into a strong and exciting future.
Leadership Style That Sets Him Apart
One thing that makes Rami Baitiéh different is how close he stays to customers and employees. He believes that real leadership means serving the people who are closest to the customers. His Inverted Pyramid style puts the needs of shoppers and store workers first, not management’s wishes.
Rami often invites customers to share their opinions directly through emails and WhatsApp chats with store managers. He listens without filters, solving problems quickly and making people feel valued. This open-door style creates trust, loyalty, and strong teams. It also leads to happier customers who feel truly respected.
Awards And Contributions
Rami Baitiéh’s impact goes beyond just the business world. He is a Colonel in the French Air Force and Space Reserve, showing his commitment to public service. He also mentors young leaders at Oxford, Cambridge, and IE Universities, helping them grow into the next generation of business stars.
Since 2020, Rami has been a Board Member of the Trade Institut in France and the LEAD Network, which supports diversity in leadership. In 2025, he was named President of GroceryAid, a charity that supports people working in the grocery industry. His dedication to giving back shows that true leadership is about making a positive difference everywhere.
Rami Baitiéh Net Worth And Salary
With almost three decades of leading large retail businesses across the world, Rami Baitiéh has built a successful career. As of 2025, it is estimated that his net worth is around £4 Million.
His salary as CEO of Morrisons is believed to be between £1 Million to £3 Million per year, plus bonuses and other benefits. These numbers reflect not just his role but the huge impact he has had in every company he has worked for.
Final Thoughts
Rami Baitiéh’s story is a true example of how passion, hard work, and a people-first attitude can create lasting success. From his early days at Carrefour to his new role at Morrisons, he has always shown that listening to customers and empowering employees leads to real growth. His leadership style is refreshing and needed in today’s fast-changing world.
We hope you find this article inspiring and helpful as you learn about one of the brightest leaders in the retail industry. With Rami Baitiéh at the helm, the future of Morrisons looks exciting, customer-focused, and full of new possibilities.
(FAQs)
Who Is The New CEO Of Morrisons As Of 2023?
Rami Baitiéh, a retail expert with 28 years at Carrefour, became the new CEO of Morrisons in November 2023, bringing a customer-first revolution.
How Did Rami Baitiéh Double Carrefour Taiwan’s Profits?
In just three years, Rami Baitiéh used digital tools and customer feedback to double profits at Carrefour Taiwan, a rare achievement in retail history.
What Is Rami Baitiéh’s Net Worth In 2025?
As of 2025, Rami Baitiéh’s estimated net worth is around £4 Million, showing how his leadership skills have turned into massive financial success.
What Unique Strategy Made Rami Baitiéh Famous In Retail?
Rami Baitiéh created the 555 Methodology, which demands that employees always say yes to customers — a shocking but powerful way to win loyalty.
Did Rami Baitiéh Really Give His Email To Customers?
Yes, while leading Carrefour France, Rami personally gave out his email address and answered customer complaints himself — a rare move for a CEO.
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