Have you checked your website’s analytics lately? This is the type of data you should know at all times. Metrics like unique views, click-through rates, impressions, and shares are a measure of engagement.
Another metric you can’t ignore is bounce rate. This metric reveals how many visitors are leaving your site. It also reveals how long they were on your site before they decided to leave.
Everything from content delivery to hosting plays a role in website UX. Learn how to deliver an improved user experience with these must-have tips.
Make a Mobile-Responsive Site
This first point should be mandatory for all websites. If your website isn’t built for mobile devices, then you’re missing out on an influx of traffic.
Think about the number of people on their phones waiting for appointments, plane flights, and breaks at work. Don’t forget that people shop online on their phones; they also receive notifications.
Luckily, you don’t have to worry about your website being responsible if you use a content management system (CMS) to build your site. CMS platforms like WordPress have responsiveness built into the template. You can also create shopping cart experiences with eCommerce plugins.
Sync With Social Media
Think about the time users spend on social media. Networks like Facebook, Twitter (X), and Instagram are often the first stop on the internet experience.
Instead of prompting users to sign into your website, they can sign in with their social media credentials instead. You can also authenticate user logins with Google and other email platforms.
If you’re a budding eCommerce entrepreneur, don’t forget that customers can buy your products directly from Instagram or Pinterest, streamlining your UX delivery.
Creating an Improved User Experience With Coupons hasn’t gone anywhere. They’re one of the best incentives for new visitors.
Here’s an example:
Program a subscription popup form to appear once visitors land on your site. This form will prompt them to fill in their name and email in exchange for 20% off their first purchase. This discount code will be sent directly to the user’s email.
Even better, these emails will be added to your email list, providing even more marketing opportunities. You can also segment these emails to create more personalized marketing emails. This may include birthday emails, webinar invites for paid members, orientations, and other ideas.
Test out these subscription pop-ups during a specified time window, then check your analytics for UX metrics. See if your bounce rates dropped during this period. You can also test other strategies like larger discounts or free products and samples.
Never stop improving your UX. User experience design is supposed to move forward. Remember to research the latest trends and beef up your skills in C# with a PDF viewer c# tool.
Improved User Experience Starts With the Details
You must know what’s going on with your website at all times if you want to deliver UX experiences that inspire visitors to become loyal audiences.
Think about visitors’ connections to their mobile devices. Consider all the possibilities of social media integration. Don’t forget the marketing power of email lists and how you can grow that list with subscription forms.
Keep checking the blog for even more updates!
