According to Statista, as of July 2022, Google was the market leader in search engine advertising with 83,84% of the ad share. Furthermore, with 70k searches occurring on Google every second, it is the most popular search engine in the world. You’ve come to the right place if you’re an emerging e-commerce company looking to build your brand or an established company looking to experiment with new acquisition and prevention tactics. In this blog, we will explore the world of Google Shopping Ads for E-commerce businesses.
Types Of Google Ads For E-commerce Business
There are different categories of Google shopping Ads for e-commerce businesses, let’s share some of the important ones with you.
1. Google Search Ads
The advertisements that appear at the top and on the right of Google’s search results page. Because these advertisements are “pay-per-click,” appearing on the page has no cost. Payment is made only if Google shopping ads click results in a website visit.
2. Remarketing Google Ads
Remarketing Google Ads (also known as “retargeting ads”) are excellent methods of encouraging visitors to visit your client’s website again. We can market to people who have visited your client’s website in the last 30, 60, or 90 days by placing a Remarketing Code on each page of their website. Remarketing Google Ads are easy to use and very affordable. The best part is that they are incredibly focused; they only target those who have taken the time to visit the website of your client.
3. Display Ads for Google Ads
A highly successful strategy for reaching a specific audience with a message. The location of display ads can be determined by the ad that appears, browsing history, and recent Google searches made by the user.
4. Video Ads
You can interact with and reach your audience on YouTube with video ads. Video ads receive a lot of traffic because YouTube is one of the most visited websites on the internet. These are among eCommerce’s most lucrative Google Shopping Ads.
5. Shopping Ads
Google Shopping Ads give you the chance to inform customers in-depth about your goods and services before they ever click on an advertisement. When customers click the Google shopping Ads, they get to know about the products they are interested in.
With the help of discovery ads, you can tell the story of your brand on websites other than Google. These feeds consist of the Gmail Promotions and Social tabs, Discover*, and the YouTube Home & Watch Next feeds.
These advertisements were made especially for mobile apps. You can use this kind of Google Ad to promote your eCommerce app on Gmail, YouTube, Google Play, and Google Search.
Why Do Google Ads Matter So Much for Your E-commerce Store?
Every day, 8.5 billion searches are made on Google, and over 80% of businesses worldwide rely on Google Ads for their advertising campaigns.
This indicates that your target market is present, and your rivals are undoubtedly using Google. Disregarding Google PPC advertisements is akin to shutting the door on hundreds of potential customers and permitting the rivals to enter and distribute complimentary samples. Additionally remarketing Google Ads performs admirably in for eCommerce during both the acquisition and retention phases.
The Successful Google Ads Strategy
1. Contextual Advertisements
Ads with relevant context are 1.6 times more memorable and 10 times more engaging than generic ones. Contextual advertisements tie in with current affairs and are a great way to spread the word about your product or service. Google Trends can be used to find popular keywords that you can incorporate into your advertising campaigns.
2. Audience Interest-Related Ads
Assume that your target market has particular interests or hobbies, or that your products fall into a particular interest category. If so, Interest Ads can help you reach this audience.
In this instance, the advertiser used a display ad to promote the eBook because they believed that people interested in camping would also be interested in leading a simple life.
There are many different categories of ads to choose from, such as travel, beauty products, home décor, and health and fitness.
Furthermore, users who Google searched for the keywords you used in your Ads will also see them thanks to interest-based targeting.
3. Aim for Your Rivals
You can bid on keywords branded by your rivals if you want to reach out to new Big players, on the other hand, have larger budgets and have the ability to outbid you, so proceed with caution.
Big players, on the other hand, have larger budgets and can outbid you, so proceed with caution. The traffic of your rivals is still worth trying to leverage if your CLV is high and you are skilled at the retention game.
In conclusion, with so many different campaign types and targeting options available, Google shopping Ads can be very beneficial to your e-commerce business. You can generate qualified leads, raise awareness, and draw in a consistent monthly flow of new clients with a sound plan, attention-grabbing graphics, and well-written copy. However, you should consider using Google Ads for retention rather than just acquisition because the state of e-commerce is difficult right now (to put it mildly) and the costs are higher than normal.